Project summary

Client: Impact Factory
Industry: Professional Training & Development
Project: Website redesign, bespoke CRM development and ongoing digital partnership
Platform: WordPress, Custom CRM, Angular
Website: https://www.impactfactory.com/

The client

Impact Factory is one of the UK’s leading providers of professional development and workplace training, delivering programmes in leadership, communication, management, customer service and personal effectiveness to organisations across the UK and internationally.

PilotBean partnered with Impact Factory to completely redesign their digital platform, creating a modern website alongside a bespoke business management system that supports the day-to-day operation of the organisation.

Services provided:

• UX & Website Design
• Custom WordPress Development
• Bespoke CRM Development
• Angular Application Development
• Booking System Integration
• Course & Trainer Management
• Search Engine Optimisation
• Performance Optimisation
• Dark Mode
• Responsive Development
• Ongoing Development & Support

The challenge

Impact Factory had an established website that had served the business well but no longer reflected the quality of its services or supported the way the organisation had evolved.

Alongside a complete redesign, the business needed a sophisticated back-office system capable of managing trainers, courses, pricing, availability, bookings and scheduling—all while integrating seamlessly with the public-facing website.

The solution needed to provide a better experience for prospective clients, simplify administration for internal staff and create a flexible platform that could continue to grow alongside the business.

The solution

PilotBean designed and developed a completely bespoke digital platform consisting of a custom WordPress website integrated with a powerful CRM developed specifically for Impact Factory’s operational requirements.

The result is a platform that not only showcases the company’s expertise but also streamlines the management of its training programmes behind the scenes.

A powerful content management system

The website is built on WordPress using a completely bespoke theme, providing the marketing team with a flexible and intuitive content management experience.

A library of custom content blocks enables new pages to be created quickly while maintaining a consistent design and brand identity across the entire website.

The platform manages a wide range of content including training programmes, trainer profiles, resources, client stories, articles, events and supporting marketing content.

Bespoke CRM and booking platform

At the heart of the project is a fully bespoke CRM developed around the way Impact Factory operates.

Built using Angular, the system manages every aspect of course administration, including trainer scheduling, pricing, availability, bookings and course management.

Rather than adapting the business to fit an off-the-shelf solution, the CRM was designed specifically around Impact Factory’s existing workflows, enabling staff to manage complex scheduling and booking processes efficiently.

The CRM integrates seamlessly with the WordPress website, ensuring visitors always see accurate course information and availability.

Flexible course and trainer management

With hundreds of courses and trainers to manage, flexibility was essential.

The platform provides dedicated management tools for training programmes, trainer biographies, locations, course dates and related resources, making it straightforward for the team to keep content accurate and up to date.

Dynamic relationships between content types also help visitors discover relevant courses, trainers and supporting resources throughout the website.

Built for performance

Website performance formed a key part of the project from the outset.

Extensive optimisation work has been carried out to improve loading times and achieve strong Lighthouse scores, including image optimisation, responsive media delivery, efficient front-end development and continual refinement as the website evolves.

Performance improvements continue as part of our ongoing partnership with Impact Factory, ensuring the website delivers a fast experience across desktop and mobile devices.

Designed with SEO in mind

Search engine optimisation has been a core consideration throughout the project rather than an afterthought.

The website has been built with clean semantic markup, structured data, logical internal linking and carefully considered content architecture to maximise search visibility.

PilotBean continues to work alongside Impact Factory to evolve the website, implement new SEO recommendations and support the organisation’s long-term digital marketing strategy.

Designed for every device

The entire platform has been designed using a responsive, mobile-first approach, ensuring a consistent experience across desktop, tablet and mobile devices.

Accessibility, usability and page performance have all been carefully considered to provide an experience that works for every visitor.

Supporting long-term growth

Rather than treating the project as a one-off website build, PilotBean continues to work closely with Impact Factory as an ongoing digital partner.

As the business evolves, we regularly develop new functionality, improve existing systems, enhance performance, introduce new content components and support the organisation’s continued growth.

The outcome

Impact Factory now benefits from a modern digital platform that combines a high-performance marketing website with a bespoke business management system tailored to the organisation’s unique requirements.

The integrated platform enables the team to efficiently manage courses, trainers and bookings while providing prospective clients with a fast, intuitive experience for discovering training programmes and making enquiries.

Through an ongoing partnership covering development, SEO, performance optimisation and continual enhancements, PilotBean continues to help Impact Factory evolve its digital presence and support the future growth of the business.