All search engines work differently but the main three (Google, Yahoo and Bing) all share similar characteristics. These search engines use a combination of on page and off page factors to rank all web pages and this series of articles explain how these can be used to ensure that a web page has the biggest opportunity to rank well.
When dealing with HTML email, the standards aren’t quite as consistent as HTML standards due to different email clients interpreting HTML and the way that they can implement CSS differently so it’s important to understand the best practices for building HTML email.
Our HTML and CSS section contains step-by-step guides for people wanting to learn how to create industry standard code. All you need is a basic understanding of how to use a computer and we'll take you through all the steps to creating a website.