What is Search Engine Optimisation
Search engine optimisation (SEO) is the practice of improving aspects of a website in order to drive traffic from the search engines.
Generally the higher a website appears within the search engines, the more traffic it will receive so if you're looking to increase the amount of traffic to a website then search engine optimisation is something you should definitely consider.
SEO at PilotBean
PilotBean's philosophy is that search engine optimisation should be considered at the very beginning of a project and to have a successful campaign it's best to think about it even before the design process.
Many companies only consider search engines once a site has gone live but how a site is structured in terms of navigation and content can have a huge impact on its success.
Therefore, we emphasise the importance of keyword targeting from day one and put a focus on how a website will be structured and built to give it the most exposure to Google as possible.
For more information on SEO please see our SEO Guide Section.